The aim and remarkable feature of Würth's cultural commitment is connecting art and the working world. The museums in Künzelsau and Schwäbisch Hall were built on the initiative of Reinhold Würth, who has been collecting art for sixty years and who promotes it like a patron.

Cultural and social offers complement the everyday working life of the employees, giving rise to a lively corporate culture part of which are the museum activities. Considered to be an 'investment in the human being and not a luxury,' as a politician once characterized the privately-initiated project, art is to convey quality of life and work to the employees and to the public even outside cultural centers.